Lucia Brawley is a co-founder of, an interactive digital media platform that gives content owners X-ray vision into Who's watching and Why, so they can finally know their audience. was one of top 11 startups in the world selected by Google for Entrepreneurs to present to top Silicon Valley investors at Google Demo Day 2018.

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What is

Launched by an Harvard-educated team of Google and LinkedIn alumni and Emmy, Golden Globe, and Oscar-winning executives, is YouTube 2.0 - an interactive digital media platform gives content owners X-ray vision into Who's watching and Why.

The Problem

Content marketers don’t have a direct relationship with the fans who make their content popular. Big Social will count the views, but won’t say who’s actually watching, leaving marketers flying blind in a crowded digital world.

Our Solution’s technology gives content marketers X-Ray Vision into who is watching their content and why, so they can maximize marketing ROI and lifetime customer value.

What is The World Cup of Hip Hop?

The first " series," two-time Emmy Finalist Take Back the Mic: The World Cup of Hip Hop, is Anthony Bourdain meets American Idol. A Global conversation in your Local language. View the trailer.

More about’s World Cup of Hip Hop:

  • 20 Million media impressions w no marketing spend

  • 30-min avg user sessions (12x avg social media apps)

  • 2 Emmy nods for Outstanding Interactive Program

  • First-ever Emmy nod for a 100% fan-curated series

  • 5x ROI of a SuperBowl ad

Team:  Our team has deep experience in technology, media, civic engagement, and advertising, has received multiple Emmy, Grammy and Academy Awards, and has worked with major institutions across Tech & Media.

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